Our executive and management team brings decades of experience to each and every campaign that is set-up. Offering a full body of experience in sales, marketing, programming, IT, strategy development and call center professionalism. When a campaign is launched at Great Falls Marketing, you can rest assure that the best in the industry are working for you, offering true campaign alignment.
Our Team
Scott MacCheyne
President and Chief Executive Officerx 3015
Scott MacCheyne is the strategic visionary of Great Falls Marketing. Scott has been a part of every major enhancement the company has made since 2000 and as one of the longest tenured employees of the company. With 20+ years of experience in the information technology and teleservices fields and as part of the company’s strategic shift to a multi-faceted contact center and service provider, Scott initially spearheaded the IT company, TekData, which was hired to work for PowerTel Technologies at the time. Under Scott’s leadership the technology-based company experienced exponential growth and was bought out by PowerTel. In the following years, the company was bought out by an investment company under the name Great Falls Marketing and Scott was named CEO in 2005. In 2011 Scott partnered with Mike Frautten and bought the very company they had been developing for years.
Since then Great Falls has expanded from a single location to three, now located in Auburn, Westbrook, and Augusta.
Scott’s high energy management style drives results and pushes the team to be better, every day. When Scott is not at the office, he’s utilizing his culinary skills that he acquired as a chef in his former career where he ran his own restaurant, racing snowmobiles, playing golf, and spending time with his wife and family.
Mike Frautten
Chief Financial Officerx 3017
Mike Frautten joined Great Falls Marketing in 2005 and spent 6+ years growing and developing the business before partnering with Scott Maccheyne and buying it in 2011.
Since then Mike has developed business partnerships with some of the biggest and best in the Direct Response category. From cash flow to minimizing the company’s liabilities, and managing the company’s performance, Mike’s analytical expertise has been vital in building a company with financial integrity and his commitment to service is a second to none. His generous nature has earned him trust in all aspects of business and makes him a very effective and respected leader.
Mike earned his (MBA) in Finance from the University of Maine.
When Mike is not at the office, he enjoys playing golf, traveling the world with his son and his beautiful wife.
Mike Wilson
Executive Vice President – Operationsx 3046
Mike joined Great Falls Marketing in 2013. He brings to Great Falls Marketing 20+ years of Direct Response experience specializing in finance and overseeing the operational activities for some of the largest direct-to-consumer marketing companies in the industry.
From cash flow and profitability analyses to managing multiple product marketers and vendors, Mike knows what our clients expect of our services and is passionate about making customers happy.
His insightful approach is critical to achieving profitability growth by understanding and analyzing the business, setting strategic direction, developing measurable goals, linking goals to core values, promoting collaboration in a values-based culture, and executing across all functions.
Mike brings a positive, energetic, and ethical leadership with proven ability to resolve unexpected crisis situations quickly and solve underlying problems. He is constantly seeking to improve efficiencies and build morale.
Mike earned his BS in Business Administration from the University of Southern Maine. When Mike is not in the office, he enjoys spending time with his two adult children, traveling, playing golf, and supporting local area sports.
Evan Caprari
VP of Special Projects & Analysis x 9673
Evan brings more than 7 years of call center experience to Great Falls Marketing and has worked with some of the largest Direct Response clients in the industry. From sales to vendor management, Evan combines the ability to analyze data, offer keen insight acquired from leading a sales force, and the ability to inspire others and use it to optimize clients’ businesses.
Evan supports the Client Services Department overseeing implementation and profitability for each campaign. From strategic marketing, script writing, and response measurement, With experience in sales, training, sales floor management, and client services, Evan has broad understanding on what drives success at the call center level. Once a campaign launches, Evan and his team are there to ensure the seamless transfer of data, the integration of various systems, detailed and accurate reporting as well as monitor each clients’ expectations and manage the performance of their business.
Evan earned a B.A. in Economics with a focus in Marketing from Saint Michael’s College in Vermont. When Evan isn’t working, he enjoys cooking, music, recreational sports, and spending time with friends and family.
Sharity Medrano
VP of Client Services x 3621
Sharity Medrano brings 15+ years of direct response marketing experience in sales, operations, and customer engagement to Great Falls Marketing including 9 years with KPI Direct, Maine’s brightest team of DR consultants. Most recently, as Director of Customer Experience for KPI, Sharity managed multiple sales and customer service call centers both in the U.S. and internationally, overseeing sales and customer service performance in the U.S, U.K, R.O.I, Canada, and Germany.
Sharity lead the efforts to improve the customer experience starting from the initial sales call all the way through to the customer service interaction for multiple clients changing it from a fragmented state to one of increased efficiency and effectiveness while balancing the needs of the customer and the business. Through this process she turned vendor management to true partnerships and developed standard operating procedures to provide trackable and measurable success for sales and customer service.
Sharity is an avid runner, a long-time volunteer & supporter of her local animal shelter, and if she’s not having fun at the office, she’s spending time with her childhood sweetheart and two adult children.
Tanya Veinott
VP of Call Center Sales x 3148
Tanya is a 20-year direct response veteran in call center performance and client relations. She began her call center career as a sales agent with PowerTel Technologies in May of 1999, where she was noticed for her outstanding selling abilities. As a result of her dedication, work ethic, and sales talent she moved up within the organization, even when ownership changed hands.
Tanya has worn many hats over the years including sales floor team leader, client service manager, agent training, and is now responsible for the day to day sales performance of agents within all call centers. Tanya’s climb up the corporate ladder from entry level sales agent to VP of Call Center Performance is a true testament to her understanding of the direct response industry. She is proud of her ability to create a culture of strong business ethics and morals, which promotes an honest and fun working environment. Tanya now applies this same goal oriented focus and continues to drive agent performance in achieving extraordinary results for all of GFM’s clients.
Outside of work, Tanya enjoys spending as much quality time as possible with her 3 sons, Kyle, Gavin and Chad Jr.